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Martha Conlon Mossmartha.moss@morningstar.com
Morningstar Previews Advisor Workstation at 2001 Investment Conference

CHICAGO, Jun 26, 2001 – More than 1,000 financial advisors received a preview of the new Morningstar® Advisor WorkstationSM during the company's annual Investment Conference, June 25 to June 27, at the Hyatt Regency Chicago on the Riverwalk. Morningstar is rolling out the Advisor Workstation, an Internet-based set of tools that streamline every step of the financial-planning process, next month. It will be available on www.MorningstarAdvisor.com, Morningstar's Web site for financial-planning professionals.

"Financial advisors have depended on Morningstar for nearly 20 years to provide them with industry-leading products and services to meet the complex needs of their practices," said Chris Boruff, president of Morningstar's advisor business. "Our advisor business is experiencing strong growth, and we have invested significant resources to deliver what we believe is the most technologically advanced and comprehensive Internet-based application available to financial advisors. Many advisors are frustrated because they have to use multiple products that aren't designed to work together. The Morningstar Advisor Workstation solves this problem and allows advisors to spend less time moving information between software packages and more time developing valuable client relationships." 

With Morningstar's Advisor Workstation, financial advisors will have:

  • Access to more than 20,000 securities in Morningstar's database, which initially contains mutual funds and stocks, and in coming months, closed-end funds, variable annuity/life subaccounts, and exchange-traded funds (ETFs) 
  • A powerful search engine that locates securities that meet user-defined criteria, or finds securities by name and ticker
  • A report-builder capability that allows for the assembly of customized, NASD-approved proposals and presentations, which include investment detail, hypothetical illustration, asset allocation, and portfolio snapshot reports
  • Asset allocation tools that include a risk tolerance questionnaire, a goals assessment, and user-defined allocation capabilities
  • Client management tools that display all of a client's goals and portfolios, as well as aggregate information across multiple portfolios
  • Security and portfolio level alerts that help advisors monitor investment activity and track important data changes 

The Morningstar Advisor Workstation is also available as a customizable set of online investment-planning tools for the institutional broker-dealer market.

About Morningstar 
Chicago-based Morningstar Inc. is a leading, independent provider of investment information and analytical tools. Morningstar supplies a variety of products and services to professional investment advisors, including MorningstarAdvisor.comSMMorningstar® Principia® Pro investment management software, Morningstar Mutual FundsTM, the annual Morningstar Investment Conference, and the Morningstar Professional Education Series

Morningstar® Principia® Pro, first introduced in 1996, is one of the most popular resources in the financial planning industry. Principia Pro's exclusive Multi-Asset Portfolio Developer takes a real world portfolio containing any mixture of investments and analyzes them as one cohesive unit. 

Morningstar's Web site for advisors, www.MorningstarAdvisor.com, was launched in mid-2000 and currently has 55,000 registered users. MorningstarAdvisor.comSM offers Morningstar Reports on more than 24,000 stocks, mutual funds, exchange-traded funds, and variable/annuity subaccounts. MorningstarAdvisor.com's Due Diligence Center helps advisors streamline the process of comparing due diligence information from different mutual fund families by establishing an industry-standard format and a database of Due Diligence Questionnaires (DDQs) on individual investments from a growing list of institutions.

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