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| Morningstar® Integrated Web Tools Full-service, standard to custom website solutions. | |
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| | | | Client Support Services | | Morningstar provides the implementation, training, and support that make Morningstar® Integrated Web Tools an effective way to build a new website or enhance an existing one. Firms without internal resources can rely on Integrated Web Tools, as well as our staff of experts to implement build-outs and leverage our web marketing expertise. | | |
| | | Development and implementation: Expert integration | | |
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| | | Integrated Web Tools delivers seamless solutions that meet a firm’s defined goals—on time and within budget. Not only does Integrated Web Tools include licensing rights, it also comes with the support of the Morningstar team, which includes savvy marketers and designers. Firms work cooperatively with this team to develop web marketing ideas that address specific business needs and help differentiate their websites from the competition. | | | | | Training and assistance: Made-to-order programs | | |
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| | | Our training team can educate user groups of all sizes about how to make the most of an Integrated Web Tools deployment. Morningstar training can be delivered on-site, via online video, or through web-based virtual training classes. Programs are customized to meet each firm’s requirements and can cover site functionality as well as Morningstar data and methodologies. Technical support services are available via phone and email from in-house Morningstar staff, not an outsourced call center. | | | | | Promotional support: Strategies to help drive site traffic | | |
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| | | Gaining user acceptance and building excitement are critical steps in deploying new web features. Morningstar can help firms create a marketing plan that will deliver their newly enhanced web properties to clients. | | | | | Management reporting: Usage activity | | |
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| | | Integrated Web Tools offers usage tracking so that firms can understand how user groups are interacting with the various tools and features that have been deployed. Firms can monitor both page traffic and specific data (such as funds selected, investment amount, etc.) to help determine the return-on-investment of their Integrated Web Tools licensing. |
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