Morningstar® Equity Research Services
Independent insights and proven methodology.
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Morningstar Methodology
We focus on improving investor outcomes by providing information and thoughtful analysis of investment opportunities. We believe buying shares of superior businesses and allowing them to compound over time is the surest way to create wealth investing in the stock market. Our independent, unbiased analysis centers on superior companies, especially those with sustained advantages, which we call economic moats.

Morningstar analysts on four continents apply a consistent, forward-looking methodology that focuses on long-term fundamental valuation, risk, financial health, and stewardship. The performance of our equity research in action speaks for itself. The Morningstar® Wide Moat Focus Index, has returned 16% annualized since its inception in September 2002.

Learn what it means to have an economic moat 
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